EL SEGUNDO, Calif. – January 2013 – Murad, Inc. announced today the launch of Rapid Collagen Infusion, a fast acting, multi-tasking formula that fights wrinkles and loss of resilience by promoting collagen and elastin production while maintaining healthy hydration levels in the skin. Rapid Collagen Infusion, which is part of the company’s award-winning Age Reform® line, is clinically proven to reduce the appearance of fine lines and wrinkles in 2 hours*.
Ideal for those who are experiencing a loss of skin suppleness and firmness, Rapid Collagen Infusion is formulated with Murad’s proprietary Collagen Support Complex to boost skin’s resilience and plump dehydrated skin to reduce wrinkle depth appearance, Winged Kelp to smooth skin by fostering natural collagen and elastin and Murad’s proprietary complex, Cellular Hydro-Lock® containing Apple and Lentil Seed Extracts to plump skin and help smooth fine lines and wrinkles.
“Collagen and elastin keep the connective tissue firm to help hold its shape,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “We lose one percent of our collagen every year starting at age twenty. The more collagen we lose, the more fine lines and wrinkles appear, which is why it is essential that we work to increase our collagen levels as we age. We accomplish this not only through topical products but also by living an Inclusive Health lifestyle, which addresses nutritional and emotion needs for optimal skin health.”
“Here at Murad, we are constantly striving to create the most efficacious products that meet the needs of our customers, and what we’re seeing is that more of them are opting to forego injections, lasers and more invasive procedures ” said Jeff Murad, Vice President of New Product Development. “We have seen a growing demand in the market for immediate less invasive solutions to plump fine lines and wrinkles so we developed Rapid Collagen Infusion, which not only helps the skin’s appearance, but also increases essential nutrients for long term skin health, which is the foundation of beauty.”
As the newest product innovation in Murad’s Age Reform line, created to reveal younger looking skin, Rapid Collagen Infusion is the ideal complement to the entire family of Murad topical and internal skincare products.
Murad’s Rapid Collagen Infusion (1.0 FL. OZ., $78.00) will be available on Murad.com, at the Murad Inclusive Health Spa® and Murad Inclusive Health Medical Group and will be available in salons, spas and at Sephora and Ulta beginning January 2013. For more information about Rapid Collagen Infusion or any Age Reform products, please visit Murad.com or call 1.800.33.MURAD.
ABOUT MURAD, INC.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health® approach to optimal living. All Murad products and services are based on The Science of Cellular Water®, Dr. Murad’s unified theory of health and aging. Sold in 46 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.
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*Individual results will vary. Ingredient study on file.