Clarifying-Wipes

EL SEGUNDO, Calif. – September 5, 2012 – Murad, Inc. announced today the launch of its first-ever, on-the-go addition to the award winning Acne Line, Acne Clarifying Wipes for blemish-prone skin. This easy-to-use, clinically proven, oil-fighting formula, which can be used after cleansing or while on-the-go for a quick touch-up, comes in convenient pre-moistened, ultra-soft wipes that fight breakouts and reduce shine, while balancing and toning blemish-prone skin.

Clarifying Wipes for blemish prone skin work to fight blemishes and prevent new ones from forming by removing pore clogging dirt, bacteria and oil. Formulated with Witch Hazel to tighten pores and help control excess oil, Algae Extract to regulate excess sebum production, and Grape Seed Extract and Vitamin E to help protect skin from free radical damage, Clarifying Wipes is ideal for those who suffer from acne and oily skin.

“We all know that stress is unhealthy for your heart and brain, but it’s just as bad for your skin. The stress of traveling, school, sports and over committed schedules can wreak havoc on a complexion so Clarifying Wipes is a great solution to throw in your bag and take with you wherever you go,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “I developed a line of scientifically formulated acne clearing products that rapidly relieve breakouts and help prevent new blemishes from forming. And to boost results, I also recommend an Inclusive Health® approach that combines topical care, internal care, and a focus on a sense of self to achieve optimal skin health. By looking at ways to encourage healthier skin overall, we can also improve acne.”

As one of the newest product innovations in Murad’s Acne Line, created to control breakouts and oil production while tightening pores, Clarifying Wipes is the perfect addition to the entire family of Dr. Murad’s products scientifically formulated to combat acne.

“This is the first cleansing product we’ve developed that is both effective and travel friendly,” said Jeff Murad, Vice President of Product Development. “We created Clarifying Wipes to provide acneic skin solutions for those who need extra cleansing while providing additional convenience to our consumers who need a quick touch-up throughout the day.”

Murad’s Clarifying Wipes for blemish-prone skin ($18.00 for 30 count) are available on Murad.com, at the Murad Inclusive Health Spa and Murad Inclusive Health Medical Group beginning August 2012 and will be available in salons, spas and at Sephora and Ulta September 2012. For more information about Clarifying Wipes or any Acne products, please visit Murad.com or call 1.800.33.MURAD.

About Murad, Inc.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health® approach to optimal living. All Murad products and services are based on The Science of Cellular Water®, Dr. Murad’s unified theory of health and aging. Sold in 46 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.