Pore-&-Line

EL SEGUNDO, Calif. – August 21, 2012 – Murad, Inc. announced today the launch of the latest innovation in its Anti-Aging Acne line – Pore & Line Minimizing Hydrator. This multi-tasking hydrator helps to maintain fresh, youthful skin by clearing and tightening pores for a refined complexion. Additionally, Murad’s Pore & Line Minimizing Hydrator provides essential hydration to soothe and help heal breakouts with an age-balancing formula that boosts collagen to minimize signs of aging and leave skin plumper and smoother.

“Acne is not just a problem for teens. Because acne can be triggered by a number of factors, such as hormones, stress and environment, more and more women are beginning to complain of acne as they get older.” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “To help combat both aging and acne simultaneously, we formulate, efficacious products that provide users with maximum benefits, while also recommending an Inclusive Health® approach that combines topical care, internal care and a focus on a sense of self to optimize skin health.”

Pore & Line Minimizing Hydrator works to reduce existing breakouts and prevent new blemishes from forming, while repairing skin’s barrier and optimizing collagen levels to minimize the signs of aging. Formulated with Kombucha Collagen Defense® to stimulate collagen production and inhibit its breakdown, Lentil Seed Extract and Witch Hazel to tighten pores and help control excess oil and Cinnamon Extract to restore skin surface by reducing inflammation and optimizing oil production, Pore & Line Minimizing Hydrator is ideal for those who suffer from adult breakouts.

“Regardless of skin type, pore size increases with age; this condition is exacerbated for those with acneic skin,” said Jeff Murad, Vice President of Product Development. “We created Pore & Line Minimizing Hydrator to address this concern for our Anti-Aging Acne consumers whose skin type is already prone to larger pores.”

As the latest product addition to Murad’s Anti-Aging Acne line, created to reduce acne and aging concerns simultaneously, Pore & Line Minimizing Hydrator is the ideal complement to the entire family of products.

Pore & Line Minimizing Hydrator ($49.50 for 1.7 FL. OZ.) is available on Murad.com, at the Murad Inclusive Health Spa® and Murad Inclusive Health Medical Group beginning August 2012 and will be available in salons, spas and at Sephora and Ulta September 2012. For more information about Pore & Line Minimizing Hydrator or any Anti-Aging Acne products, please visit Murad.com or call 1.800.33.MURAD.

About Murad, Inc.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health® approach to optimal living. All Murad products and services are based on The Science of Cellular Water®, Dr. Murad’s unified theory of health and aging. Sold in 41 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.