Murad_Pore-Reform-Group

EL SEGUNDO, Calif. – July 1, 2013 – Murad, Inc., the skincare brand synonymous with high-performance, science-based skincare products, announced today the debut of Pore Reform, a breakthrough regimen that includes Blackhead & Pore Clearing Duo; the first and only product system on the market that effectively unclogs and seals pores, shielding the skin from blackhead causing dirt and debris. Featuring Oxidation Reversal Complex, an innovative, proprietary technology that helps reverse and prevent sebum oxidation, Blackhead & Pore Clearing Duo is clinically proven to reduce the formation of blackheads by an average of 58%.*

 

Backed by the company’s promise to provide scientifically-proven formulas, the Pore Reform line is made up of five distinct pore-clearing and tightening products: Daily Cleansing Foam, a dual-action foaming cleanser that washes away dirt, oil and pore-clogging impurities; T-Zone Pore Refining Serum, a daily treatment that works to normalize oil production while lifting away dull, dry skin cells; Blackhead & Pore Clearing Duo, a fast-acting two step treatment – clinically proven to reduce the formation of blackheads by an average of 58%* – that helps clear blackheads and seal pores with lasting protection against impurities and oxidation; and Balancing Moisturizer Broad Spectrum SPF 15 | PA++, a lightweight daily moisturizer that helps control oil production while delivering powerful antioxidant protection against skin damaging UVA/UVB rays.

 

“Pore size is determined by genes and, aside from very invasive treatments which do not always work, the actual size of a person’s pores cannot be changed. That said, we can minimize the appearance of pores with products that keep pores clean and healthy,” said Howard Murad, M.D, FAAD, founder of Murad, Inc and the Inclusive Health® movement. “The best way to reduce the appearance of pores is to use efficacious products that will clean and protect, which is what Pore Reform was created to do, and also to provide your skin with the nutrients and environment it needs to be healthy. This can be achieved by living an Inclusive Health lifestyle, which addresses topical, nutritional and emotional needs for optimal skin health. After all, healthy skin is a reflection of overall wellness.”

 

“The information gathered from a recent study we conducted showed that women aged 30-45 named pore size/clogged pores as one of their top three skin concerns,” said Jeff Murad, Vice President of New Product Development at Murad. “Understanding that there was a gap in the market, we wanted to find a solution to the fast-growing consumer concern associated with large pores and blackheads. After in-depth research and testing, we have created a product line that will give our customers the fast acting results they are looking for, without compromising skin health.”

 

The products in the Pore Reform line help strengthen the pores’ natural support structure and reduce the appearance of blackheads caused by dead skin cells, oil and dirt in the follicles. By keeping pores clear of clogging debris and regulating oil production, the products in the Pore Reform line balance the health of the skin’s surface layer to provide a smooth, refined and even complexion.

 

Daily Cleansing Foam ($28.00 for 5.1 FL. OZ.), T-Zone Pore Refining Serum ($42.00 for 2.0 FL. OZ.), Blackhead & Pore Clearing Duo ($49.50), and Balancing Moisturizer Broad Spectrum SPF 15 | PA++ ($35.00 for 1.7 FL. OZ) will be all available on Murad.com and in other major retailers beginning July 2013. For more information about Pore Reform or any other products, please visit Murad.com.

 

ABOUT MURAD, INC.

Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.

 

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 40 countries.

 

For more information go to Murad.com, Facebook.com/murad or @MuradCares on Twitter.

*Individual results will vary. Study results on file.

Contact:

Brenna Israel

Murad, Inc.

310.726.3335

bisrael@murad.com