El Segundo, Calif. – December 11, 2012 – Murad Inc. announced that Suzanne Dawson has joined the Murad Family as Chief Marketing Officer, overseeing all global marketing including brand development, advertising, public relations, creative, and education, for products, services, and new market opportunities, reporting to Richard Murad, General Manager. In this role, Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.
“Suzanne’s global experience and expertise will be highly beneficial to Murad,” said Richard Murad, General Manager of Murad, Inc. “With her entrepreneurial spirit and proven track record, I am confident that Suzanne will play a crucial role in leading the overall growth strategy for the company and will successfully drive brand growth, which will allow the company to continue to transform the skin and lives of current and future customers around the world.”
Dawson comes to Murad from Estee Lauder Group and has more than 25 years experience in the beauty and cosmetic industries and, having worked on 3 continents, brings a global perspective to the company. Most recently, Dawson was the Vice President, Global Innovation, where she was responsible for corporate strategy of the hair care and natural & green categories. Prior to that, Dawson joined Aveda Corporation as Executive Director, Global Spa Development and was subsequently promoted to Vice President, Global Marketing in 2005, where she substantially grew market share, sales and profit and was responsible for bringing to market some of Aveda’s most successful products, which represented 29% of global sales.
In addition to her corporate experience, Dawson is an entrepreneur who, since her 20’s, has owned several highly successful businesses & beauty brands. Born in India and a native of Australia, Dawson holds a Bachelor of Business in Marketing from Monash University in Australia.
ABOUT MURAD, INC.
Founded in 1989 by Dr. Howard Murad – board certified dermatologist, trained pharmacist and pioneer of the clinical skincare movement – Murad, Inc. is an innovative, science-based skincare line that delivers high-performance topical and internal skincare products. Dr. Murad’s exceptional depth of experience and pharmaceutical training have enabled him to design innovative formulas to help his patients resolve their skin concerns more rapidly and has inspired him to develop a breakthrough approach to care called Inclusive Health®, which is recognized as an institution that helps people discover a path to their personal best. Today, Murad is more than a skincare brand, it is a lifestyle that allows people to look and feel Better Every Day.
Sold in over 40 countries, Murad is the #1 selling clinical skincare brand at many leading salon and spa locations worldwide. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.